Set within walking distance of the sea, La Serena is an intimate five-star boutique hotel that feels closer to a private residence than a traditional resort. Calm, considered and art-forward, it offers a refined interpretation of coastal living—one rooted in design, space and a strong sense of place.

This is a hotel that reveals itself gradually. Interiors are curated rather than decorated, contemporary art is woven naturally into the experience, and the overall rhythm encourages guests to slow down. Days unfold between the beach, the pool and Forte dei Marmi’s understated social life; evenings return to conversation, good wine and an atmosphere that feels quietly cultivated.

La Serena suits travellers who choose hotels with intention—those who value personality, discretion and cultural depth as much as location.

Travel planning

7  nights sharing a deluxe garden view with balcony

Daily breakfast

Private transfer from Pisa airport

We often pair La Serena with Palazzo di Camugliano in Florence for a refined car-free city-and-coast itinerary, or include it as the coastal chapter of a Tuscany self-drive alongside Lupaia near Montepulciano and/or Locanda Rossa in Capalbio.

Selected experiences we can arrange:

Private art-led visits in Pietrasanta and Carrara

Lucca or Pisa with a knowledgeable local guide

Wine-focused excursions into the Tuscan hinterland

Seamless transfers or a carefully paced self-drive route

La Serena offers a limited number of rooms and suites, each designed with the same design philosophy but varying in size and outdoor space.

As above, with a private balcony for outdoor relaxation.

More spacious layouts with seating areas and a relaxed, residential feel.

Ideal for longer stays, combining space with generous outdoor areas.

Large suites with terraces designed for privacy and slow living.

Panoramic terrace and private outdoor hot tub, surrounded by pines.

A practical option for families or friends travelling together.

Breakfast: A generous, unhurried breakfast served with attention to quality and seasonality—designed to set the tone for the day.

Evenings & Wine: La Serena’s wine cellar holds over 2,000 labels, making it a highlight for wine-focused travellers. Cocktails are well judged, the mood relaxed and sociable, and evenings naturally centre on conversation rather than ceremony.

Dining Beyond the Hotel: Excellent restaurants, beach clubs and cafés are all within easy reach in Forte dei Marmi—ideal for guests who enjoy variety and spontaneity.

● Hotel Amenities 🏨

✓ Outdoor swimming pool

✓ Gardens and quiet lounging areas

✓ Contemporary art throughout the property

✓ Complimentary bicycles

✓ Concierge service for cultural experiences

✓ Elegant bar and wine cellar

● In-Room Amenities 🛏️

✓ Air-conditioning

✓ Luxury toiletries

✓ Coffee & tea facilities

✓ Minibar

✓ Selected rooms with terraces or balconies

Artist residency programme with rotating contemporary works

Thoughtfully designed communal spaces for reading and conversation

A strong sense of privacy despite central location

📍 Forte dei Marmi beach clubs – walking distance

📍 Pietrasanta – 10 mins: galleries, sculpture studios, historic centre

📍 Carrara – 30 mins: marble quarries and dramatic landscapes

📍 Lucca – 30 mins: Renaissance walls and elegant streets

📍 Pisa – 35 mins: historic monuments and museums