Locanda Marchese Alfieri

3 nights

Country Chic Holidays




Food & Wine

£ 455 per person -3 nights


Stay amidst the fairy-tale charm of a working winery in Piedmont, under the shadow of the estate’s very own 17th Century castle.

Stay in rooms situated in the buildings of an 18th Century village which are adorned with antique furniture.

Enjoy a fascinating winery tour around the 17th Century grounds, parklands, orangery, cellars and castle.


11 Double rooms


from £ 455 per person


3 nights sharing a double room

Daily breakfast

Fully comprehensive car hire arranged at the airport

Travel planning

We can help you with

International flights

Wine tasting and truffle hunting

Adding a city break in Turin or a few days by the sea in the Italian riviera


Marchesi Alfieri is not just a beautiful hotel, it is in fact a historic working winery and the home of a historic castle, making it the perfect base for vino-philes and history lovers alike.


Dating back to the 17th Century, the castle and winery was owned by the Alfieri family, who still own and operate the business today with the help of winemaker and Director Mario Oliviero.


Producing mainly red wines, with 50% of their produce being Barbera, vino-rosso loving guests are advised to take a tour of the winery during their stay, which also takes in the surrounding parkland which was created in the mid 1800s in an English style, and also boasts a beautiful oak tree that has stood fast for 300 years! Fun fact: the park was built on the original site of the nearby village, which was moved to make the creation possible!


Afterwards you will be invited to explore the palatial Orangery, under which is the wine cellar, where oak barrels (both the larger traditional Piedmont style, and the smaller style that the Count introduced to the winery after working in France) line the walls. There is also a stone plaque adorned with the Alfieri family symbol of an eagle, and the year 1705, which is the only piece of evidence that suggests when the winery was founded.


Marchesi Alfieri offers seven rooms which are all suited in the rustic buildings of the site’s old 18th Century village. This septet is known as La Locanda, and each elegant room is decorated with the Alfieri family’s very own antique furniture, giving the accommodation a welcoming, homely feel.


There is also the option to stay in La Margherita, a traditional Piedmontese farmhouse (with its very own orangery) located in the castle grounds. Comprised of four en-suite bedrooms, each featuring cosy fireplaces and luscious living areas, this is the perfect place to stay for flora fanatics, as it is located directly next to the colourful, fragrant garden, which one of the ground floor rooms even opens directly on to!


If you’re staying in La Margherita, the traditional Piedmontese farmhouse located in the castle grounds, you may enjoy a delicious breakfast served to you either outside (in the summer) or in the palatial conservatory. Or, if you’re staying in La Locanda, the family will select a scrumptious range of sweet and savoury delights to help you have the best possible start to your day.


There are two restaurants at about 200m from the Marchese Alfieri, in the hamlet of San Martino.


The Ristorante Concordia offers a daily menu radiating Piedmontity at every choice. You can opt for the tasting menu with four appetizers, two first courses, two second courses and two desserts (perhaps too much), or enjoy plin with roast sauce, baked rabbit or even a nice cockerel. Water it all with some Barbera wine, if you want to remain extremely territorial.


Il Re D'egli Ignoranti welcomes everyone with extreme kindness and makes you feel at home. The restaurant is refined and well furnished. It is possible to choose between a 35€ tasting menu that allows you to taste all the dishes, or opt for the a la carte menu. Do not miss the pies of artichokes on a bed of melted toma cheese and the lasagne with borage and barbabuc, an indigenous plant that in Piedmont is called "Radice".



✓ Hotel

✓ Concierge

✓ Breakfast

✓ Outdoor furniture

✓ Park

✓ Cellar visit


✓ Air conditioning

✓ Ensuite bathroom with bath

✓ Flat-screen TV

✓ Soundproofing

✓ WiFi


San Martino Alfieri is a medieval town set in a hilly position, 257 meters above sea level.  The built-up area develops along a long ridge following the left bank of the Tanaro, about 14 km from Asti in south-west direction.


It is a wonderful and interesting base from which to enjoy an epicurean stay in the Alto Monferrato in the heart of Monferrato, part of the Unesco site of Italy for its wine growing landscapes. Beside being a gourmet mecca, the town is also famous for having given birth to Garibaldi's second wife Francesca Armosino.

    andrew Smith
    andrew Smith
    16:49 02 Aug 20
    Expertoitaly (and Antonio) first came to our attention in 2014 when we were... planning a celebratory trip to Italy for 2015. Although we approached a number of household names about our plans and itinerary by e-mail Antonio immediately stood out. He phoned back almost straight away to get to know something about us and what we liked to do. On the back of that discussion he quickly put together a trip and budget. Given his obvious knowledge of the country and his quick grasp of what we were looking for together with the attention to detail it was a 'no brainer' to put our trust in this company. As a consequence we duly enjoyed a 3 week multi-stop trip in July 2015 tailored to suit us perfectly! On return we almost immediately booked to return in October for a short break to 2 of the locations in Tuscany we particularly enjoyed - Lucca and Montepulciano both of which are delightful. We fell in love with Italy and have returned several times since then all courtesy of Antonio: 2016 - A short break to attend the Opera in Verona. 2017 - 2 weeks in Sicily 2018 - the same - we love Sicily and would urge anyone to go. (where we finally got to meet Antonio in Ragusa which was great) We were due to return to Italy this year for a 3 week road trip - albeit with private transfers rather than actual driving - from Verona to just south of Naples - all immaculately put together by Antonio of course. Alas Covid-19 had different ideas. We can only say that Expertoitaly have dealt with this professionally and as speedily as circumstances allowed and have refunded all the monies. We have no reservations about using them again in the future. In fact Antonio is already on standby to reprise the 'lost' trip as soon as this madness ends and unhindered travel becomes possible again - just extended an improved. Andrew & Susan Smith Tadworth Surreyread more
    Vittorio S.
    Vittorio S.
    11:22 19 Nov 19
    Very comfy!
    Jane Domb
    Jane Domb
    17:12 28 Aug 19
    If you are looking to go to Italy for a holiday, Antonio at Experto Italy is... amazing. We have just come back from our fourth holiday he has arranged for us. He sent us to places that days of googling would never have found.He also has a knack of keeping to budget even with my numerous demands! Fabulous fabulous!!read more
    Debbie Law
    Debbie Law
    11:10 27 Aug 19
    Just returned from a fab trip to Italy - all organised by Antonio. His time... and effort to get what was just right for us was amazing.. he had a lot to put up with! We have used Expertoitaly before and will do again. We visited Ischia and Naples. Both very different and wonderful. Ischia is perfect for a good rest (visits to the Giardini La Mortella and the Ravino Gardens are a must). The Gardens & Villas Resort is a beautiful setting, very private, calm with amazing staff. Also the little town of Lacco Ameno has some really nice restaurants. Naples was very HOT! but we still managed to spend 7 hours walking about just soaking up the atmosphere and visiting some of the fantastic historic sights. Visit to the underground roman town is well worth it - it is mind boggling to think it was built thousands of years ago.read more
    julie frenchman
    julie frenchman
    09:16 09 Jul 19
    This is the third occasion that Antonio has organised an Italian holiday for... me. As it was a Birthday celebration involving a party of 10, the arrangements were complex, involving a villa, guides and attendance at the Palio on July 2nd. Without exception everything went exactly as planned. The recommended villa on the Montestigliano Estate, south west of Siena, was wonderful. Our guide made sure we had a full understanding of the history and culture of the Palio which meant that, with a spectacular view over the Campo from the apartment booked by Antonio, we were able to appreciate the event that much more. We shall certainly be going back to Italy with Expertoitaly.read more
    Kay James
    Kay James
    12:08 03 May 19
    We had an amazing trip organised by Antonio, we visited Naples for a few days... then stayed in Sant’ Agata. Both hotels had fabulous amenities and restaurants. The trip was effortless and everything was meticulously arranged. Antonio was also on had for anything we needed during the trip. I would definitely recommend Expert to Italy and we will definitely use this company again in the futureread more
    Grant Stupart
    Grant Stupart
    18:31 16 Aug 18
    Antonio with his meticulous planning and caring service has been solely... responsible for the best Italian holidays we have had. His ability to offer excellent hotel accommodation which provides for every need and requirement is second to none . Hotels that are not main stream , that provide high quality of service in excellent locations are one of Antonio’s strength. It’s great to have a provider that know and understands his market. Grant B Stupartread more
    Jonathan May
    Jonathan May
    18:06 01 Aug 18
    July 2018 _________________________________ Have just completed another 10 day... holiday arranged by Antonio at Expert to Italy. We went with Antonio's suggestion and spent 2 days at Matera and then the remainder in Pisciotta in the Cilento. Matera was amazing and felt completely different to anywhere else we have been in Italy. We loved Pisciotta and the hotel was wonderful with lovely owners who were great at suggesting things to do. We visited a buffalo farm, a vinyard and tooks boats to isolated coves with lovely clear water. All arrangements were absolutely faultless. We would never have found such lovely places without Antonio! 2016 _________________________________ We have just returned from a fantastic holiday suggested no arranged by ExpertTo Italy. Once again the organisation by Antonio was flawless and everything worked perfectly. We spent 5 nights by lake Maggiore and 3 in Cogne in the Italian Alps. Both hotels and locations were fantastic - particularly the Bellvue in Cogne. Please see trip advisor if interested in the hotels as I will give a more specific review there - I'm not a fanatic reviewer but both really deserve it. We have used this company for the past 5 years and Antonio seems to have a real gift for finding fantastic hotels and matching locations to his clients. I would not usually put the level of trust in anyone to arrange holidays for me that I have with Antonio but he has delivered every time and I can unreservedly recommend his services. Italy is a beautiful country with huge variety - if you describe what you like to Antonio and let him make suggestions then you will not be disappointed. Very definitely 5 stars from me. So - Antonio and team, please keep it up! Jonread more
    Amanda Chapman
    Amanda Chapman
    22:28 25 Aug 17
    Antonio delivered more than expected! Our family of four stayed at two... beautiful villa's on the Amalfi Coast. Both of the locations were top class. Antonio provided excellent service and was always available if we had questions about the details of our trip. He was easy to work with and we would recommend his services to others traveling to Italy.read more
    Susan Davidson
    Susan Davidson
    09:04 19 Jun 17
    This was our second holiday with ExpertoItaly, and it was just as good as the... first! Antonio provided us with fast, efficient and personal attention. His choice of hotels was first class. Real attention to detail means that you get a holiday that really suits your personal requirements. Brilliant!read more
    Andrew Rogers
    Andrew Rogers
    09:36 09 Jul 16
    We have just made an amazing journey by train, taxi, boat and bus through... France, a night in Paris, then a night on a mountain in Switzerland, train across the alps on the Bernina Express, 5 days on Lake Como and 6 days on Lake Maggiore. We stayed in the most glorious quality hotels. We made visits to local towns and attractions using buses and boats. Every connection on the journey was planned and executed wonderfully. This is 5 star planning, 5 star service, 5 star experience all personally organised by Antonio at ExpertoItaly. We must never forget the James Bond moment of being whisked across Como by Luca in his luxury Taxiboat from Varenna to the Hotel Filario in Lezzeno with Pavarotti as our musical accompaniment then met on the jetty by a lovely suited receptionist. A dream. Thanks Antonio. See views from our rooms Como then Maggiore.read more
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